Serena Aoki

Astonishing Putting Skills

Serena

Golf
Richard Mille partner

since 2018

Serena

Sights on greater heights

Serena Aoki displays how a golfer can triumph without hitting consistently long drives down the fairways, by marshalling her incredibly stable putting skills. During 2022, for instance, she ranked as the most consistent putter on the Japan Ladies Tour – No. 1 in average number of putts per round and No. 2 in her 3-putt percentage. She stoically disciplines herself, approaching her play with forceful determination and constantly setting her sights on greater heights.

In 2011, Serena successfully qualified in her very first pro test with the Japan Ladies Professional Golfers’ Association (JLPGA). Through 2014 she built up her skills on the lower JLPGA tour, including many tournaments in which she was in the running for the championship.

In 2015, she began working with pro golfer Shota Onishi as her coach, immediately finishing in fourth place at that year’s Salonpas Cup tournament and emerging as a full-time presence on the regular tour. Serena chalked up her first win in 2017 at the Yonex Ladies Golf Tournament and has continued to steadily advance her career ever since.

“Wearing a watch that is lightweight is of the utmost importance when playing golf. My current timepiece is astoundingly weightless and feels extremely snug on my arm while having no influence on performance.

Serena, a member of the Richard Mille family, conducts charitable activities in which she donates 10,000 yen each time she records a birdie during tournament play. The mindset of never giving up in the quest for a birdie on each and every hole has become a major source of power in her pursuit of outstanding scores.

Her steady playing style also acts as a solid tailwind in this endeavor, with the impressive birdie total tallied during 2022 placing her in the top ranks among Richard Mille family members by donation value. For her own sake, as well as that of the charitable causes, Serena rises to boldly challenge the pin on each and every hole she plays.

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Full case servicing including polishing
  • Dismantling of the case

  • Case opening: removing the glass, seals and pushers

  • Brushing case back, middle case and bezel

  • Cleaning of the tube, pushers and crown

  • Remounting case

  • Replacing crystals and gaskets

  • Test seals for water resistance

  • Movement check

  • Case rebuilding, checking of all functions

  • Assembly of the strap and reconditioning of the buckle

  • Technical and aesthetic final inspection

Full movement servicing including polishing
  • Dismantling of the case

  • Reconditioning case, strap and buckle

  • Removal of crystals and gaskets

  • Removal of the dial and hands

  • Dismantling of the movement (and carriage of tourbillon if any)

  • Cleaning, oiling and rebuilding the movement (and carriage of tourbillon if any)

  • Updating if necessary

  • Assembly of the dial and hands

  • Measurement of the running and power reserve

  • Checkup control case rebuilt

  • Water resistance check

  • Assembly of the strap and reconditioning of the buckle

  • Technical and aesthetic final inspection

On demand(Global retail price in Swiss Francs tax excluded)
On demand(Global retail price in Swiss Francs tax excluded)
Contact your boutique for a watch servicing